Marketing can be expensive! Investing in radio, social media advertising, public relations, and influencer marketing for your business can add up—Black Restaurant Week partners with community and corporate sponsors to promote Black-owned culinary businesses across North America.
Celebrate African American, African, and Caribbean cuisine with Black Restaurant Week, highlighting Black-owned culinary businesses across North America. Whether you’re new or renewing, register today to be featured in our campaign. Complete the form and receive a link to submit your special menu. Join now to reach a wider audience and showcase your unique flavors!
More Than Just a Week, Black Restaurant Week will provide promotional support for your culinary business. Whether you’re organizing an exclusive dinner or a distinctive brunch, this promotional package grants you access to our digital network, enabling you to promote a one-of-a-kind event for your culinary business.
Black Restaurant Weeks is a marketing campaign celebrating the flavors of African American, African, and Caribbean owned culinary businesses across North America.
Black Restaurant Week offers 3 registration levels, Digital, Standard, and Premium. The registration process is completely digital, click the level you are interested in the pricing table above to get started.
New Participants should click the Red button corresponding to the desired level in the pricing table above to begin the registration process. After completing your registration, we will send you an email with instructions on how to submit your Special Menu promotion for the campaign.
If you have previously participated in Black Restaurant Week, click the Black button corresponding to the desired level in the pricing table above to begin the registration process. The renewal form will ask for your Special Menu promotion for the campaign. If you need any updates to your Black Restaurant Week listing, please email us at info@blackrestaurants.com with any desired changes.
Registration is open all year long. For best results, we recommend registering at least 2 weeks before your Black Restaurant Week campaign begins to ensure maximum exposure.
Black Restaurant Week’s sponsored marketing promotions increase your business’s awareness in your community.
Marketing campaigns can be expensive! Investing in radio, social media advertising, public relations, and influencer marketing for your culinary business can quickly add up.
On average, marketing campaigns can cost a culinary business anywhere from $1,000 to $10,000. Typical Restaurant Week campaigns cost an average of $500 and above.
Black Restaurant Week leverages support from community and corporate partners to help cover marketing expenses, allowing you to pay an affordable fee to raise awareness about your culinary business within the community.
Black Restaurant Week campaigns are best suited for restaurants, food trucks, brick and mortar bakeries, and specialty food shops.
Black Restaurant Week campaigns provide increased awareness of your business throughout your region.
Our Black Restaurant Week campaigns typically generate an average of 10 million impressions and reach 2 million people across all digital channels. We run targeted marketing advertisements on social media to promote the campaign. Our Facebook and Instagram advertising campaigns alone achieve a reach of 170,000 and 250,000 impressions.
The Black Restaurant Week public relations team pitches our campaigns to media and press outlets, offering culinary businesses enhanced local exposure. Each campaign generates an average publicity value of $927,420.14 and achieves approximately 10 million impressions across print, TV, radio, and digital media sources.
Restaurants are encouraged to offer a special menu during Black Restaurant Week to attract diners. Special menu pricing entices customers to explore new dining options in their community. Restaurants can choose their own menu items, pricing, and meal offerings, including:
– Brunch
– Breakfast
– Lunch
– Happy Hour
– Dinner
– Desserts & Ice Cream
– Smoothie/Juice/Coffee/Tea
Black Restaurant Week will upload your special menu to your website listing, adding a red “Special Menu” button to the front of your listing to inform diners about your special offerings. Additionally, we have provided templates in the digital toolkit for you to post your special menu online and print it out for diners in your restaurant.
Restaurants offering a special menu will experience increased website traffic to their listing and business compared to those that don’t. For a successful campaign, we highly recommend using this opportunity to promote customer favorite dishes or to test out new dishes within your community.
Help us amplify the noise of the campaign by promoting Black Restaurant Week to your audience as well. To ensure a successful marketing campaign, we are providing the following tips and best practices below:
INFORM Staff about Black Restaurant Week: Please inform your staff about your participation in Black Restaurant Week, so that they can highlight the special menu to your patrons. This will help cut down confusion when guests request the special Black Restaurant Week menu. We have seen comments on social media from diners that employees aren’t aware of their restaurant’s participation in the campaign.
POST Restaurant Week Announcement: We have provided all participants with a custom graphic template to promote your participation in Black Restaurant Week. Share this graphic on your social media, and tag us with #BLACKRESTAURANTWEEK. Text the graphic to friends, family members, church members, your staff, and blast it out on your email campaign lists. We also recommend that you pin this graphic to the top of your Facebook and Instagram page.
SUGGESTED REELS & POSTS: Below are a few examples of posts to create on social media to promote your participation:
– Customer Photo with Black Restaurant Week branding
– Restaurant Owner creates Reel sharing Black Restaurant Week Menu Specials
– BBQ Restaurant uses template to post owners photos for support
– Food Truck uses template to showcase food specials
POST Black Restaurant Week Promotional Video: Black Restaurant Week has created a promotional video for Black Restaurant Week. We have included the video in the social toolkit for you to post on social media.
TAKE Photos and Videos of your Meal Specials: Food is the number one motivation for guests to visit your restaurant. Capitalize on this by taking photos of the special dishes that you are highlighting on the Black Restaurant Week menu. We also suggest engaging local food bloggers to come sample your dishes and take photos if you don’t have an internal social media team. This will ensure you have high-quality photos to post about your food on social media. Please contact us if you need assistance with reaching out to local food bloggers.
ENGAGE Guests during the campaign: Create brand loyalty to customers by engaging them throughout the campaign. Encourage guests to take photos of their dining experience and post on social media. We’ve seen restaurants record guest testimonial videos with Instagram Stories as well to post on social media. Be sure to tag us on your Instagram Stories so that we can repost,@blackrestaurantweek. During the campaign, Black Restaurant Week will share reposts from patrons supporting the restaurants. Make sure to have guests tag us with #BLACKRESTAURANTWEEK.
SHARE Press: Throughout the campaign, we have received press coverage for Black Restaurant Week and our participants. Please share coverage on your social media networks.
Participants are able to submit one $100 gift card that will be used for Social media promotional purposes. Gift Cards will be used as Giveaways with food influencers or other community partners. The deadline to submit is one week before the start of your campaign.
– We ONLY accept electronic gift cards
– Email the gift card to your personal email to ensure that it is received. Then forward the emailed gift card to: marketing@blackrestaurantweeks.com
– Do NOT email the electronic gift card directly from a third-party provider
Black Restaurant Week is not responsible for any lost or unreceived certificates or gift cards.
Black Restaurant Week is seeking Campaign Coordinators to assist in outreach to culinary businesses to participate in a campaign. The main responsibilities of a Campaign Coordinator revolve around the ability to network, build relationships with culinary businesses and persuade them to register to participate in Black Restaurant Week campaigns and or Culinary Events.
Job-Type: Freelancer – Part-time
Commission: Paid Bi-Monthly based on the number of culinary businesses registered
Education: High School Diploma or Associate’s (Minimum)
Experience: 1-2 years Sales or Customer Service (Preferred)
Work Location: Remote
If you are interested please email partners@blackrestaurantweeks.com for more information.
Black Restaurant Week partners with influencers to help showcase the restaurants we support to provide insight into the black culinary industry.
If accepted as an influencer, Black Restaurant Week will request the following two social media posts:
– 1 (one) Original Content Reel: Reel must use the approved restaurants provided by Black Restaurant Week
– 1 (one) Gift Card Giveaway Post: Post should use the official Black Restaurant Week promo video, with a caption explaining the Giveaway
If you are interested in joining our influencer database, please fill out this form.
Black Restaurant Week offers numerous partnership opportunities throughout the year for brands and organizations looking to expand their reach into the Black culinary community. For details on all available partnerships please fill out this form.
Celebrating the flavors of African American, African, and Caribbean cuisine. Discover Black-owned restaurants and culinary businesses in your community. Eat. Sip. Repeat. during a Black Restaurant Week campaign near you.
Contact us at partners@blackrestaurantweeks.com for more information regarding partnerships.
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